Helping students travel in and around campus

Streamlining student transportation

A student-run rideshare service systematically sponsored by the university to help students both travel safely and earn money.

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The problem

Students are frustrated with the difficulty of transportation around the university and Syracuse area. Students often find the current solution, the public bus service, unpredictable and often unreliable.

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To understand our users, the students, we began by mapping the user journey

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To properly conduct more research on transportation, we created a research plan and screening survey to gather ideal candidates to interview. Out of 86 respondents, we recruited 6 participants to conduct interviews focusing on transportation situations, perception, and experience.

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Using the information gathered from interviews and insight clustering, we then created semantic maps to foster persona attributes. These attributes were then used to develop four personas
that would help inform our decisions for out individual design processes.

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Conception

Areas of opportunity

• Safety
• Space
• Timing
• Schedule
• Bus Education
• Weather
• Convenience

In my initial concepts I decided to focus on space

Insight

There was not enough space or specific locations for students to place their bags. Especially in cases of peak riding times for students going to or leaving class.

Pivot

As I began to refine my earlier concepts after some feedback, I came to look at the problem from a more systemic approach. This lead me to my final solution, a student-run rideshare service sponsored by the university to help in multiple areas of opportunity like convenience, safety, timing, and schedule.

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